Xiaomi announced on Wednesday the launch of the all-new flagship Xiaomi 12 series for global markets, featuring two groundbreaking devices: Xiaomi 12 Pro, Xiaomi 12.
Designed to bring cutting-edge videography studio and entertainment powerhouse technology to users around the world, the Xiaomi 12 Series offers impressive advancements in Xiaomi’s AI algorithm, flagship processing power and high overall experience.
The Xiaomi 12 series will soon be available in Morocco.
Capture cinematic images anytime
The Xiaomi 12 series enables users to record studio-quality shots in any scenario, whether it’s difficult lighting conditions or moving objects. Both phones feature a pro-grade triple camera array for versatile shooting, with a massive 50MP main wide-angle camera, with 8K recording capabilities on Xiaomi 12 Pro and Xiaomi 12.
Xiaomi 12 Pro stands out with its state-of-the-art 50MP triple array, which features a state-of-the-art Sony IMX707 ultra-wide main sensor. This sensor is capable of capturing large amounts of light and offers advanced imaging capabilities with faster focusing speeds and increased color accuracy. Xiaomi 12 has a 13MP ultra-wide-angle camera, as well as a 5MP telemacro camera, to capture life from different perspectives.
Beyond the impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want, even with dimly lit or moving subjects.
Xiaomi ProFocus intelligently identifies and tracks objects, preventing fuzzy or blurry shots of moving or veiled subjects. These advancements also include eye and face autofocus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even in extreme low-light conditions, which means atmospheric and moody shots are clearer than ever.
Available on both devices, One-click AI Cinema offers plenty of creative options for jaw-dropping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and fuel efficiency
Flagship experience requires flagship performance. The Xiaomi 12 series features advanced Qualcomm® SnapdragonTM mobile platforms. Xiaomi 12 Pro and Xiaomi 12 feature a Snapdragon® 8 Gen1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also increases GPU graphics rendering capabilities by 30% and power efficiency by 25% over the previous generation. Both devices come with exceptional UFS 3.1 loading and data transfer speeds, as well as LPDDR5 RAM for memory speeds of up to 6,400 Mbps.
For an optimal product experience, the Xiaomi 12 series incorporates a high-performance cooling system, reinforced with an extra-large vapor chamber and multiple layers of graphite to provide cutting-edge cooling capacity.
Elevated entertainment experiences all around
The Xiaomi 12 series not only allows users to capture every moment in exquisite detail, but also allows them to relive those moments in stunning detail through a great entertainment experience.
Both devices deliver vibrant viewing on an A+ rated AMOLED Dot Display by DisplayMate and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus® and supports Dolby Vision®, the industry-leading imaging technology that brings your content with vibrant color and detail.
The Xiaomi 12 series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display certified, demonstrating the attention paid to users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines the flagship display with incredibly smooth viewing, scrolling, swiping and sliding. The device’s energy-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust the LTPO dynamic display between 1Hz and 120Hz based on content. Xiaomi 12 offers Xiaomi’s most colorful smartphone display to date, with over 68 billion colors on 6.28-inch Full HD+ screens. Both feature 120Hz AdaptiveSync, for an incredibly high-definition, vibrant, flicker-free display that conveys every detail.
No cinematic experience is truly complete without professional quality sound. The Xiaomi 12 Series features SOUND BY Harmon Kardon and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity and realism in all your favorite entertainment. The Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear detail and cover an astonishing range of sounds. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.
To further optimize the basic user experience, the Xiaomi 12 series incorporates MIUI 13, which was released globally earlier this year. The update includes faster storage, higher background processing efficiency, smarter processing, and longer battery life. New features in the enhanced experience include Xiaomi’s exclusive Liquid Storage, Atomized Memory, Targeted Algorithms, and Smart Balance.
Next Generation Charging
To ensure that the Xiaomi 12 Series delivers professional-grade cinema and entertainment experiences all day long, the devices feature next-level charging speed and security.
The Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4600 mAh battery fully charged in just 18 minutes in Boost mode, Xiaomi 12 Pro offers next-generation charging capabilities that meet user demands 2. The Xiaomi 12 packs 4500 mAh batteries into compact cases .
It supports 67W wired turbo charging for fast power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, an intelligent charging algorithm that learns and adapts to charging habits, which extends battery life.
Flagship capabilities bundled into an iconic design
These pocket-sized portable studios fit comfortably in the palm of your hand thanks to the iconic, user-centric design of the Xiaomi 12 Series. Slimmer high-capacity batteries and a narrower peak gap save valuable space in the device. The Xiaomi 12 Pro’s 6.73-inch screen is enclosed in a sleek central frame with sophisticated 3D curves. Meanwhile, the Xiaomi 12’s 6.28-inch screen measures just 69.9mm in width and is accentuated with smooth curves for a FIT3 fit. Both devices are available in grey, purple and blue.
Availability on the Moroccan market
Xiaomi 12 Pro is available in 12 GB + 256 GB and will soon be available at 10999 dirhams.
Xiaomi 12 is available in 12 GB + 256 GB and will soon be available at 8999 dirhams.