We have all made at least once an online payment, on the internet, for the purchase of an object or service. And we also repeatedly paid for our purchases at the supermarket or our lunch at the restaurant by credit card. This means that this culture of paying by card or on the internet is increasingly being answered in Morocco.
In a press release in which she announced the holding of a webinar on Tuesday, April 27 under the theme: ” E-Commerce in Morocco, news and perspectives“, TIJARA 2020 unveiled the weight of this Big market by indicating that internet sales have reached, globally, more than 100 billion dollars thanks to the accelerated digitization of the retail trade, noting that it is about ‘an increase of 8.5% over one year. A contrasting situation between sales of goods and services, underlines the same source.
Key figures for 2020
In its announcement, TIJARA 2020 indicates that the increase in sales of products on the internet is estimated at + 32% while services are down 10% (for travel-tourism players) noting that the 2020 balance sheet is currently – 47% compared to 2019.
In addition, continues the Federation of professions in the distribution of consumer products (TIJARA 2020), e-commerce represented only 9.8% of retail trade in 2019 against 13.4% today, noting that the sector has 17,400 additional sites compared to last year with 1.8 billion transactions, an annual increase of 5.8%.
In addition, the advent of COVID-19 has contributed to the expansion of electronic commerce, the exchange of electronic data and teleworking services raises the federation. According to her, this resulted in increased digitization. And, consequently, more transactions with e-commerce sites.
In Morocco, e-commerce continues to progress. The number of e-commerce sites has experienced considerable growth, ahead of TIJARA2020, noting that more than 1000 e-commerce sites are active in 2019, including nearly 500 sites created in 2019 and 300 which started their activity that same year.
In addition, the number of Moroccans connected continues to grow (an average annual growth rate of 2.8%). In 2019, 65% of Moroccans were connected to the internet, 31% equipped with a computer or tablet and 76% have a smartphone. In addition, Moroccan Internet users thus gain confidence in e-commerce sites and are less reluctant to buy and pay online using their bank card, notes the same source.
Six (6) million is the number of online payment transactions carried out by bank cards (Moroccan and foreign) on merchant sites affiliated with the CMI, indicates the federation while the total amount is 2.9 billion DH during the first half of 2020.
However, what about this progression? Does it encompass all sectors or is it limited and restricted to a few? What are the brakes? Are they technological? Logistics? Cultural? What are the prospects for e-commerce in Morocco? Can it be one of the flagship and value-generating sectors? Are there any hindrances or obstacles in perspective? which ? And how to anticipate them?
So many questions and more that the speakers at the April 27 webinar will answer. The webinar is thus organized by Tijara 2020 in partnership with PORTNET SA Companies and experts in the field will take the floor, such as Rachid Sarrakh, Internal Director of Trade and Distribution, Ministry of Industry, Trade and of the Green and Digital Economy, Said Elamrani, Chairman and CEO, First Télécom and Chairman of the Tijara 2020 Trade Commission or Youssef Ahouzi, CEO of PORTNET SA