The misfortune of some visibly makes the happiness of others. The six-hour global blackout of social media platforms operated by Facebook including Instagram and WhatsApp, which took place on Monday, resulted in a massive migration to Twitter, where a flood of jokes and denunciations largely satisfied the platform.
Twitter greeted the online crowd that moved to its platform after Facebook, WhatsApp and Instagram went down for hours without an official explanation.
The blackout also delighted users who competed with sarcasm on Twitter. Ironically, the Facebook group was also forced to use the competing network to communicate about the outage affecting the California giant. The blue bird has also jumped at the opportunity with a mocking tweet, “literally” greeting everyone.
Not only did Twitter seize the opportunity, but its response provided every other brand on its platform with a reason and a place to comment, and build their own momentum to capitalize on this historic moment.
Other big brands seemed to recognize the social media company’s marketing stunt. “Hi, what can I get you,” replied the official McDonald’s account. “59.6 million nuggets for my friends,” the Twitter account replied.
hi what can i get u
– McDonald’s (@McDonalds) October 4, 2021
Mdrrr I died yesterday under the tweet of Twitter there were all the big companies in the world who won over and advertised and after we doubt that Twitter is the best social network? #InternetShutDown #internetdown #facebookdown #instagramdown pic.twitter.com/OmUsXiwIyN
– Salim Atn (@AtnSalim) October 5, 2021
Some companies took the opportunity to market their products. Netflix tweeted an image from its new hit show “Squid Game” showing a series contender titled “Twitter” holding and saving the life of a competitor titled “Everyone.”
When Instagram & Facebook are down. pic.twitter.com/mVFlVOOCOC
– Netflix (@netflix) October 4, 2021
People have rallied en masse on Twitter to criticize Facebook. While many jokes were shared on Twitter, others acknowledged the seriousness of the matter, as Facebook’s apps are used for communication by many of its three billion users.
I was asked to put the cables away, I put them neatly in a box
I didn’t know there shouldn’t be unplugging them #InternetShutDown #facebookdown #instagramdown #whatsapdown pic.twitter.com/NjBbps1Ejg
– 🚙 JeanMi (@JeanMi_off) October 5, 2021
The problem is solved #facebookdown pic.twitter.com/CXKlrR9g7V
– Dino 🇨🇵 🇮🇹 (@ DiNo_du_94) October 5, 2021
Users who disembark to #Twitter #facebookdown pic.twitter.com/Yq8nIMpTvd
– ALIOU FAYE (@ ALIOUFA48283024) October 5, 2021
Facebook and its Instagram and WhatsApp platforms were back online later on Monday and said that “The root cause of this failure was a faulty configuration change” and that there was “No evidence that user data has been compromised as a result” of the failure. The company apologized and said it is working to better understand the cause.
“To the huge community of people and businesses around the world who depend on us: We’re sorry. We have worked hard to restore access to our applications and services and are happy to announce that they are coming back online now ”, Facebook said.