The regional tour of the FDR stops in Beni Mellal Khenifra

The regional tour of the FDR stops in Beni Mellal Khenifra

As part of the regional tour intended for the presentation of the 2023-2026 tourism roadmap, the minister in charge, Fatim-Zahra Ammor, stopped over this Wednesday in the Beni Mellal-Khénifra region.

The Minister notably met the Wali of the region, Khatib El Hebil, the President of the Council of the Region, Adil Barakat, the President of the Regional Council of Tourism of the region, Younes Laraqui, as well as representatives of professionals, elected officials of the region, the representatives of the territorial communities and the provinces and the professional chambers.

Speaking during this meeting, Fatim-Zahra Ammor first presented the main contours of the roadmap while focusing on the tourism sectors and levers specific to the Beni-Mellal Khenifra region.

In this sense, she underlined the important role that the region will play in sectors linked to nature tourism, whether it is the “Nature, Trekking and Hiking” sector for international tourists or the “Nature & Discovery” sector for internal tourism.

“We rely heavily on the Béni Mellal-Khénifra region to create unique experiences around nature and discovery. The natural potential of this region is exceptional. Our work will consist in developing an ecosystem that includes accommodation, entertainment and services capable of enhancing this potential”, said the minister

The meeting raised the importance of developing the region’s accommodation capacity, upgrading current capacity and creating innovative new accommodation.

In this regard, Ammor has raised awareness of the importance of attracting private investment in entertainment and services in addition to accommodation, insisting on the cross-functional nature of the tourism sector and, in this sense, has invited all the players to mobilize for the achievement of the quantitative and qualitative objectives projected for the region.

Took part in this meeting, Mohammed Msellek, Secretary General of the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, Imad Barrakad, Director General of the Moroccan Society of Tourism Engineering (SMIT) and Adel El Fakir , Director General of the Moroccan National Tourist Office (ONMT).


Please enter your comment!
Please enter your name here