The MRTB unveils its achievements and presents its first promotion of startups during its Expo Day

The MRTB unveils its achievements and presents its first promotion of startups during its Expo Day

The Moroccan Retail Tech Builder, a renowned incubator-accelerator in the retail sector, unveiled its first achievements on Thursday, May 25 and presented to the general public its first promotion of startups supported during the year 2022-2023.

The result of a partnership between the Ministry of Industry and Commerce, the Mohamed VI Polytechnic University and the OCP Foundation, the Moroccan Retail Tech Builder has established itself as a major player in the incubation and acceleration of companies in the commerce sector and its digitalisation.

Thus, the Moroccan Retail Tech Builder organized Thursday its Expo Day, an event which made it possible to present the startups accompanied by the national platform for the digitalization of commerce. This event also brought together key players and professionals from the RetailTech ecosystem in Morocco, thus offering a unique opportunity to discuss the sector, its evolution and the latest trends shaping it.

Expo Day: a promising assessment

During this year, the Moroccan Retail Tech Builder launched three calls for applications to select forty (40) digital solutions aimed at modernizing the Moroccan retail sector. These startups were chosen to participate in one of the three support programs offered, namely Create (pre-incubation), Start (incubation) and Scale (acceleration).

This promotion is distinguished by the presence of startups that meet the specific challenges of local commerce, thus playing an essential role in accelerating the modernization and development of traditional commerce.

A dynamic ecosystem for Moroccan RetailTech

Thanks to its strategic partnerships with committed players, the MRTB has been able to create and federate a complete ecosystem around retail tech, with a common ambition: to accelerate the digitalization of one of the key sectors of the Moroccan economy.

With this in mind, several concrete actions have been implemented, including a national tour in collaboration with the chambers of commerce of Rabat, Agadir and Marrakech. In addition, the flagship event of the ” Retail Tech Days » has regularly brought together leading companies in the sector such as Jumia Morocco, Glovo Morocco, Tijara 2020/the National Federation of Consumer Goods Distribution Trades and Dislog.

Included in the program Think“, where the MRTB and its partners discuss the reality and trends in the sector, the “ Retail Tech Days also saw the participation of several actors such as the group Marjane and Moroccan startups represented by, Storeino, Sle3ti, goprot and Wafr.

These partnerships have been of great help to the MRTB, he says in a press release, offering the supported startups privileged access to resources and specialized knowledge. This strengthens their competitive advantage and above all allows them to meet the challenges and meet the needs of the national market.

New alliances to accelerate startups

In a common and ongoing strategic vision, the founding partners of the Moroccan Retail Tech Builder reaffirm their initial commitment to the creation of a sustainable and dynamic entrepreneurial ecosystem. They have thus entered into a second partnership with the international innovation platform Plug and Play.

This alliance aims to accelerate the development of thirty other start-ups in the retail sector, by offering them access to international markets and investors.

In a press release, the Moroccan Retail Tech Builder confirms its firm commitment to supporting retail tech startups and fostering innovation in the retail sector in Morocco. This initiative encourages young talent to join its innovation ecosystem and benefit from personalized support. Applications can be submitted via its call for projects, currently open on


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