The giant Apple highlights Marrakech and Morocco

The giant Apple highlights Marrakech and Morocco

After Ferrari, Armani, or even Vogue, it is the turn of the world leader Apple to put the spotlight on Morocco as a destination and boost its notoriety, according to the Moroccan National Tourist Office (ONMT).

“Indeed, on June 5, Apple took advantage of its WWDC 2023 conference to present its mixed reality headset, called Apple Vision Pro. The WWDC conference focused on giving several use cases so that we can understand the different possibilities offered by the Vision Pro. See a film, play video games, record a 3D video to then be able to see a scene again as if it were real, with depth and an inlay in the landscape, ”says a press release from the Office.

During this global presentation, Apple made Morocco and Marrakech a use case to show the features in magazine format by highlighting the exoticism of Marrakech. “Marrakesh, the destination full of authenticity and history that you cannot miss”: This is how Apple presents the ocher city. At another time, the whole Morocco destination is highlighted, reports the same source.

The ONMT thus welcomes this highlighting, once again of Morocco as a destination with global visibility through one of the most highly rated companies in the technology sector in the world. This highlighting thus once again rewards the positive impact of the promotion made for the Morocco destination, in particular through the “Terre de Lumière” campaign, a campaign that has been acclaimed throughout the world. The destination Morocco makes tourists from all over the world dream more than ever.

The Office is convinced that it is notably with this type of indirect communication that the enthusiasm for Morocco will be increased tenfold and that the country will be able to enter the Top 10 of the most admired tourist destinations in the world.


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