A delegation from the General Confederation of Enterprises (CGEM), led by the President of the Confederation, Chakib Alj, carried out a working mission to Switzerland from 21 to 24 March with the aim of exploring ways of strengthening ties trade and investment between Morocco and the Swiss Confederation.
A press release from the Confederation indicates that during this visit, the delegation held, in the presence of Lahcen Azoulay, Ambassador of Morocco in Bern and Christophe de Figueiredo, President of the Swiss Chamber of Commerce in Morocco, a series of meetings with representatives of various Swiss economic organizations, in particular Christoph Maeder, president of EconomieSuisse, counterpart organization of the CGEM, Stefan Barny, director of the Global Network of Switzerland Global Enterprise, Swiss agency for the promotion of exports and investment, Michel Rheinegger, director of the African-Swiss Business Circle, as well as Vincent Subilia, President of the Geneva Chamber of Commerce and Industry.
The discussions focused on the complementarities between the Moroccan and Swiss economies, the opportunities that the Kingdom presents to investors, particularly as a hub to the African continent, as well as the sectors of common interest in which Moroccan and Swiss companies could co-invest, share their know-how and operate a technology transfer. Moroccan sectoral economic missions to Switzerland and vice versa will be organized in the coming months, the same source said.
This mission of the CGEM in Switzerland was marked by the organisation, in Lausanne, of a meeting with the members of the Association of Executives of Moroccan Origin in Switzerland (ACOMS), an opportunity to listen and exchange with these high-potential Moroccans ready to contribute actively to the socio-economic development of their country by initiating projects with high added value.
Likewise, the meeting allowed to discuss several topics such as the development of skills as a lever for growth and the Royal Project of the Investment Charter which provides entrepreneurs with a series of incentives in order to promote private investment and job creation in Morocco.
Finally, the members of the delegation held a working session at the Ecole Polytechnique Fédérale de Lausanne (EPFL), in the presence of Rachid Guerraoui, professor at the EPFL. At the heart of the exchanges, the means of bringing the worlds of business and academia closer together, of accelerating the emergence of start-ups and innovative projects in the service of development and of encouraging young people to follow the path of entrepreneurship.
As a reminder, Morocco and Switzerland have significant cooperation potential. According to figures from the Swiss Federal Office for Customs and Border Security, trade between the two countries reached 778 million Swiss francs in 2022, an increase of 18.9% compared to 2021. Having registered a value of 347 million Swiss francs in 2021, Swiss exports to Morocco reached a value of 414 million Swiss francs in 2022, thus showing an increase of 19.3%, reports the Office. As for Moroccan exports to Switzerland, they increased from 307 million Swiss francs in 2021 to 364 million in 2022, an increase of 18.6%.
It should be noted that in addition to Chakib Alj, the delegation was also composed of Ghita Lahlou, vice-president of the CGEM and president of the Human Capital Commission, Badr Alioua, president of the International Commission, Samia Terhzaz, deputy general manager and Marwa Tellal, Head of Communication, Public Relations and International.