Lamalif Group has announced the grand return of “Stars in The Place”. Building on the great success of the 2019 edition, the international mega-concert returns, after a break due to the pandemic crisis, for a new eclectic edition, on December 29, 2022, in the mythical Jemaa El Fna square, in Marrakech.
Concept, design, staging, artistic direction, programming,… everything is thought out to offer a moment of culture and entertainment that will make history. Carried by world star Gims and organized by Lamalif Group, “Stars in The Place” honors the values of openness, tolerance and fraternity of the Kingdom of Morocco. It is an unmissable event for Moroccans and tourists to reclaim public space through a festive cultural experience full of emotions.
Moulay Lakbir Ismaili Alaoui, CEO of Lamalif Group, indicates in this regard that “Stars in The Place honors Morocco. We are proud of the high royal patronage. By offering this large-scale annual event to the general public, Lamalif Group, as a corporate citizen, wants to contribute to the democratization of access to culture and entertainment. Stars in The Place is the expression of our vocation and our commitment to cities and territories as a privileged partner”.
Gims and Youssef Aarab, founders of “Stars in The Place”, for their part underlined that “peace and fraternity, these are the key messages put forward by Stars in The Place. By holding this event, we want to express to the Sovereign and to all Moroccans our love for Morocco and our firm desire to contribute to the great economic and cultural dynamic that our dear country is experiencing under the leadership of the King”.
Note that for its 2019 edition, “Stars in The Place” attracted more than 140,000 spectators, mobilized 15 renowned partners and sponsors, and was covered by 50 national and international media. It has also made nearly 1 million views on YouTube.
For the 2022 edition, the organizers expect records, particularly in terms of attendance. In 2019, the mega-concert of the star Gims and his artist friends, to name only the artist, Dadju, Lartiste, Aminux, L7or and Mohamed Ramadan, brought together more than 140,000 spectators. For more than two hours, fans and the general public were treated to an unprecedented show of international standing.
The enormous success of this edition was made possible thanks to the great mobilization of the authorities of the city of Marrakech, the support of fifteen renowned partners and sponsors and the exceptional coverage of fifty national and international media. , highlight the organizers.