In celebration of Africa Day, Spotify shines the spotlight on the most popular African artists in the world, many of them from Morocco.
With fans from London to Paris and Amsterdam to Sydney listening to their music streaming through Spotify, the popular Nigerian singer and songwriter, Burna Boy, figure on the first step of the podium.
The Moroccan beatmaker and guitarist Saib embraces global melting pot culture and has made waves on the international Lo-Fi scene with music fans from the US, UK, Brazil, Germany and Canada. His success has placed him at the top of the most listened to Moroccan artists in streaming outside Morocco.
The rapper ElGrandeToto is in the top 5 of the most listened to Moroccan artists outside Morocco and even crosses the Mediterranean with Caméléon, an electric and very synergistic album. From ” Santa Fe ” at ” Halla halla “, ElGrandeToto masterfully mixes Arabic, French and English, highlighting the musical richness of the Moroccan scene, while managing to reach the international scene with its unprecedented collaborations.
The phenomenal worldwide success of the tube Beautiful Tango by Moroccan artist Hindi Zahra and his latest album Homeland assured the artist a place on the list of Moroccan artists most listened to outside Morocco.
“Morocco has always been an exciting market because of the diversity of its audience and its great openness to African music. We recently noticed that our listeners in Morocco consume a lot of Afro music and you can really feel the influence of the continent on the sound of the new scene. Many titles that you will find on our Arab Afro playlist are Moroccan artists ”, explains Rami Mohsen, Music Director at Spotify Middle East and North Africa.
“With over 356 million listeners worldwide, Spotify will continue to harness the power of its reach to connect African fans and artists in ways that were not possible before and enhance the discovery of their music. outside their country of origin ”, he added.
Also, on May 24, Africa Day week, Spotify’s Global X playlist will be resumed. The playlist will feature top African artists across regions and each day the playlist cover will be dedicated to artists such as Lady Du (South Africa), DaVido (Niger), Sarkodie (Ghana), Nadia mukami (Kenya), ElGrandeToto (Morocco), Mohammed ramadan (Egypt) and Diamond Platinumz (Tanzania).
The most listened to African artists in the world (March – May 2021)
- Burna Boy
- Aya Nakamura
- Master KG
The most listened to Moroccan artists outside Morocco:
- ElGrande Toto
- Saad Lamjarred
- Zouhair Bahaoui
- Hindi Zahra