The national company Royal Air Maroc (RAM) was ranked second best company in Africa in the Skytrax 2023 ranking behind Ethiopian Airlines. As a result, it is the best company in West Africa for the ninth consecutive time.
Royal Air Maroc also gained 13 places in the world ranking of the “Top 100 airlines of the year 2022”. In addition, Royal Air Maroc has been certified 4 Stars Skytrax since 2015, this is the guarantee of the quality of its products and services. Skytrax is an independent, international airline rating organization based in London, UK, which awards airlines based on the ratings of millions of passengers around the world.
Customers had to answer various questions relating to their trip: quality of service in the cabin, quality of the flight (seat comfort, quality of meals served on board, choice of entertainment programs, etc.), experience before and after the flight ( ease of online booking, waiting times at airports, baggage delivery, etc.).
Ranked 53rd in the “general” ranking of airlines in the world during Skytrax World Airlines AwardsRAM therefore ranks second on the African continent behind the Ethiopian national carrier (Ethiopian Airlines) and ahead South African Airways, Kenya Airways And Air Mauritius. The next five places are occupied by RwandaAir, EgyptAir, FlySafair, Fastjet And Air Seychelles.
We will retain from this “africia” ranking of the Skytrax World Airline Awards 2023, the absence of state-owned Algerian airlines Air Algeria and the subsidiary of Sonatrach Tassili Airlines among the 325 Skytrax companies listed. They are considered the worst performers in Africa. Indeed, the latter do not even appear in the ranking of the 100 best companies in the world despite the means made available by the Algerian State. They are also not among the 10 Best Airlines in Africa.
That said, thein alliance company Oneworld has joined efforts to promote Morocco as a destination with the international campaign ” Morocco Smiles to You “. Supported by significant media deployment, this campaign aims to promote the Moroccan destinations served by the Company connected to its main markets in Europe, Africa, the Middle East and America.
She accompanies the deployment of a high-intensity air program, preparing for a summer season that promises to be exceptional, by connecting Morocco to more than 90 destinations », declared on the occasion the Chairman and CEO of Royal Air Maroc, Hamid Addou.
The RAM CEO also added that “ with “Morocco Smiles to You”, we display the face of a smiling people, rich in its ancestral values: openness, hospitality, generosity, tolerance… Flag bearer of the Moroccan flag in the field of air transport , Royal Air Maroc is also the guarantor of these values of which all Moroccans are the ambassadors and which have conquered the world. “.
Initially initiated in several cities in France, the leading market for Destination Morocco, through more than 2,000 billboards, the campaign ” continues its deployment in 16 other countries: Italy, Spain, Portugal, Belgium, Netherlands, England, Germany, Turkey, Tunisia, Mauritania, Ivory Coast, Burkina Faso, United Arab Emirates, Israel, Canada, United States… It is also available at various trade fairs, such as recently at the Arabian Travel Market in Dubai he said.
Royal Air Maroc company which has now secured second place in 2023, for its exceptional service, its impressive fleet and its consistency in offering an exceptional inflight experience to its passengers has focused on improving the client experience. RAM has invested in improving its cabins, in-flight entertainment and catering services. It must be said that the Moroccan airline operates a modern fleet of aircraft, including Boeing 787 Dreamliners, which offer passengers a comfortable and luxurious experience. Additionally, the airline plans to expand its fleet by adding more aircraft in the coming years.
Globally it is the flag carrier of Singapore, which is ahead of the 325 airlines appearing in the final results of the competition. Singapore Airlines thus exchanges places with the number one of last year, Qatar Airways, which now ranks second after having been enthroned on the first step of the podium for 7 consecutive years. This is the fifth time that Singapore Airlines has won the title of ” airline of the year » since the creation of this list, 23 years ago. Its subsidiary low-cost Scoot, also wins the title of best low-cost long-haul in the world, and 2nd place of the best low-cost all categories.
In third place is the Japanese airline ANA All Nippon Airways. Then come Emirates, based in Dubai and Japan Airlines, respectively 4th and 5th of this ranking. The Turkish Airlines company offers the 6th seat in front of Air France. The Top 10 of the Skytrax World Airline Awards 2023 is completed by Cathay Pacific (8th space) EVA Air (9thseat) and Korean Air (10th place).