The Ministry of Industry, Trade, Green and Digital Economy and the Mohammed VI Polytechnic University of Benguerir (UM6P) signed, this Tuesday in Rabat, a partnership agreement on the establishment of a incubator and accelerator for startups in the retail sector, “Moroccan Retail Tech Builder” (MRTB).
This initiative, indicates the ministry, is part of the deployment of the 2021-2023 Trade Recovery Plan, which includes among its strategic axes the consolidation of best trade practices through digitization, the importance of which has raised awareness collective during the Covid-19 health crisis.
Its objective is to support around a hundred project leaders in the development of innovative digital solutions for the benefit of local commerce which needs simple and accessible digital tools allowing it to both modernize and improve its value. added.
This support will be from the ideation and prototyping phase to the marketing and acceleration phase, by 2023.
By promoting the dissemination of digital solutions adapted to the needs of traders and consumers, the project responds to the need to promote the digital transition of trade professionals as an essential lever for the growth and competitiveness of the sector.
On this occasion, Minister Moulay Hafid Elalamy (MHE) indicated that “in accordance with the royal guidelines to accelerate the digital transformation of the national economy, the development of an innovative and dynamic entrepreneurial ecosystem in the trade sector is a priority “.
“Through the support of Moroccan entrepreneurs carrying digitization projects in this sector and the strengthening of their innovation capacities, we aim to take advantage of the digital tool in the service of the growth and competitiveness of the sector”, added MHE.
For his part, Hicham El Habti, President of UM6P noted that “given the importance of the trade sector in the national economic fabric, we are using our ecosystem of support for startups at the service of this new project ”.
“Through this partnership, we confirm our desire to continue to support the efforts of the public authorities, in line with the priorities of the UM6P which revolve around innovation, training and entrepreneurship,” he said. -he says.
Note that the MRTB, jointly funded by the OCP Foundation and the Ministry of Industry, Trade and Green and Digital Economy, will be hosted at the level of the innovation ecosystem of UM6P which hosts a range of incubation and acceleration programs to allow project leaders to benefit from an environment conducive to their development.