Morocco’s national carrier, Royal Air Maroc has partnered with Fetcherr, an Isreali startup renowned for its Generative Pricing Engine (GPE) powered by artificial intelligence (AI).
The cornerstone of this partnership is the integration of Fetcherr’s cutting-edge GPE, an unparalleled fully automated AI pricing technology.
This strategic alliance is unveiled concurrently with Fetcherr’s triumphant victory in the revenue management category during the second iteration of the RAM Digital Open Innovation Program.
The program invited global startups to collaborate in shaping the future of innovative products and services. Out of a pool of 300 applicants across 12 distinct categories, 10 startups convened in Fez, Morocco, where they presented their solutions to a panel of judges, including top executives from the airline.
Fetcherr’s exceptional achievement in the revenue management category secured a commercial partnership with RAM.
“We firmly believe that generative AI technology represents the future of the airline industry. We are deeply honored by Royal Air Maroc’s acknowledgment of our unique pricing and inventory management solution. Our collaboration with RAM signifies our unwavering commitment to revolutionize the airline industry by propelling meaningful advancements in revenue and operational infrastructure,” said Roy Cohen, CEO and Co-Founder of Fetcherr.
The RAM team overseeing this transformative project underscored its significance, affirming, “Our collaboration with Fetcherr and the integration of their innovative Generative Pricing Engine (GPE) marks a pivotal milestone in our revenue management innovation strategy. This partnership underscores our unwavering dedication to enhancing operations, optimizing revenue, and elevating the overall passenger experience. We are confident that Fetcherr’s AI-driven technology, capable of delivering finely detailed, high-frequency pricing solutions, will play a pivotal role in achieving these objectives.”
With this partnership, Royal Air Maroc joins Fetcherr’s network of global airline partners, which includes prominent carriers such as Azul Airlines in Brazil and Virgin Atlantic in London.