Premier League clubs collectively agreed on Thursday to remove online betting or casino business sponsorship from the front of their match shirts by the end of the 2025-26 season.
“The rule is the result of negotiations between the league, the clubs and the Department for Culture, Media and Sport as part of a reassessment by the UK government of its gambling legislation,” explained the organizer of the championship in a press release.
However, after this date, clubs may continue to display gambling markings in areas such as shirt sleeves and pitchside advertising signs.
Eight Premier League clubs have gambling companies on the front of their shirts, worth an estimated £60million a year, according to the English press. The three-year period before the application of this rule should allow existing contracts to come to an end.
However, the British government should not ban this type of sponsorship for other divisions because of the excessive financial loss that this would generate for the clubs.