Confinement following the Covid obliges, the online trade of certain products in food, clothing or computer equipment, has the odds. Conversely, internet purchases via platforms for tourism and travel have shrunk. Testimonials.
If the platforms for the sale of consumer products experienced a strong influx during 2020-2021, those intended for leisure and getaways are, on the other hand, attracting fewer and fewer interested visitors.
“I don’t see why I’m going to risk buying a ticket online when there is no visibility yet? “Thunder several Moroccans, who are used to buying tickets on the internet. While waiting to find a semblance of normal life, they fall back on sure values.
“During the days of Ramadan and with the curfew measures, I gave myself to my heart’s content in online orders,” says a housewife who has discovered because of the Coronavirus another way of shopping.
Without naming a name, it seems, according to our source, that some platforms work better than others.
“On this kind of platform, it only takes a few clicks and you’re done. I just have to prepare the change for the delivery man if I bought directly on the electronic site or to take out my card to make the transaction on the TPE that the delivery man usually brings back with him ”, she explains. , noting that “she exploded the ceiling of her bank card and had to borrow that of her husband”.
And to let people know that these purchases mainly concerned clothes, shoes, food (supermarkets, restaurants and fast food) as well as bathroom and kitchen accessories.
“Now with Covid-19, it’s barely if we survive”
The electronic platforms of travel agencies, hotels and car rental companies are no longer on the rise. Indeed, contacted by Hespress FR, a car rental company admits that it is in bad shape.
“Before the Corona, we had so many professional and private demands that we approached other partner companies. Between the vehicles that we had to dispatch to hotels and professional event venues and those mobilized for weddings and other ceremonies, we were thriving ”, explains the head of the company, recalling a time that he hopes not gone.
And to deplore: “Now with the Covid-19, it is hardly if we survive. We are one of the companies operating in the events sector and it is needless to say that we have taken the brunt of the health crisis with the multiple cancellations up and down. We are really in trouble ”.
Same story with operators in the tourism sector who rely mainly on internal tourists.
“As we do not know the exact dates of the opening of the borders, we advise our customers to make their e-booking later. Our one and only hope is the Moroccan tourist or one who resides in Morocco so that he makes more than reservations “, indicates the owner of a hotel in Marrakech who adds:” It is necessary to know that it is the foreign tourists who are more familiar with this online shopping method unlike locals who generally prefer to book and pay on the spot ”.
Services fallen out of favor …
This upward trend for the sale of all products except Travel category is recorded worldwide. If the indicators for some platforms are green, others are red.
Among the latter are online hotel and transport reservation services which have suffered a sort of “disgrace” from regular visitors. They therefore experienced sharp drops in their business volume. For example, Expedia (37 billion) went from 5th place in the world in 2019 to 11th in 2020, Booking (35 billion) from 6th to 12th place and Airbnb (24 billion), floated in 2020, from 11th to 13th .
Still globally, internet sales have reached more than $ 100 billion thanks to the accelerated digitization of retail. The increase in sales of products on the internet is estimated at 32%, while services for travel and tourism players are down 10%.
Under Moroccan skies, hope is in order and professionals expect these platforms to experience renewed interest, knowing that in practice bank cards are used more to make withdrawals at ATMs than to perform online payments. Proof of this is and according to the Center monétique interbancaire, payment transactions by Moroccan cards to merchants and eMerchants affiliated to the CMI amounted for the first quarter of the year 2021 to barely 23.1 million for 9 billion dirhams. out of the 103.1 million transactions for a total of 87.1 billion dirhams of the overall achievements of electronic payment activity in Morocco …