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Netflix lowers subscription prices in more than 30 countries | MoroccoLatestNews French

The American streaming platform Netflix has lowered subscription prices in more than 30 countries.

“We know subscribers have never had so many choices when it comes to entertainment,” a Netflix spokeswoman was quoted by The Wall Street Journal on Thursday, confirming that the company is updating package pricing in some countries. .

With lower prices, sometimes halved, Netflix hopes to attract new subscribers in more than three dozen countries around the world.

Thus, the platform recently lowered the subscription prices for its service in several countries in the Middle East, Africa and Europe such as Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia and Bulgaria.

From a revenue perspective, these aren’t major deals, but Netflix is ​​testing a different approach after years of steadily rising subscription prices, according to the Wall Street Journal.

Netflix now has 230.75 million paid subscribers worldwide, a figure that exceeds forecasts and market expectations for the last quarter. The streaming platform thus gained 7.66 million new subscribers between October and December, much more than expected.

Netflix took steps last year to generate new revenue streams, which should pay off this year.

In particular, the platform launched a new cheaper subscription in November, with advertising – a less prestigious solution that it had long refused.

The group also plans to tighten the screw on the side of the sharing of identifiers and passwords, which allow many people to access the content of the platform without paying.



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