An opus in homage to tourism operators has just been published by Première Ligne Edition. Entitled “My Morocco”, this work sheds light on a profession that is going through, at this very moment, the worst ordeal in its history.
The book is written by Ahlam Jebbar, journalist and essayist. Director of the specialized online newspaper Tourisma Post, she is also the author of the beautiful best-selling book “Ce Maroc que l’on Aime”.
“My Morocco” is a travel diary revisited in the harmonious maze of an exceptional destination through its assets, its culture but also its women and men who work on a daily basis, each at his level to carry the image of a whole country by creating this magical and unique atmosphere that tourists are constantly looking for.
The book “My Morocco” thus wanted to shed light on a whole profession animated for many decades by the desire to make the Morocco brand shine. A profession that is now at an almost total standstill.
“This book comes at a time when Moroccan tourism operators are going through an unprecedented period, particularly trying, not to say dramatic for some… And to have the privilege of working alongside them on a daily basis, I have great admiration for their dignity in this test. They gave a lot for the country and it is only a tiny recognition to dedicate this book to them today”, emphasizes Ahlam Jebbar.
Three themes are thus addressed by the book. Firstly, that of the destination: Morocco being a country where tourism is an important economic sector, it is through a sort of travel diary embellished with magnificent photos of the destination that the book highlights this wealth.
The second point underlined is that of culture since the Kingdom stands out for its thousand-year-old history, for its arts and crafts, for its gastronomy, for its costumes… and it is all this that contributes to making Moroccan tourism a real experience. .
And finally, the women and men who work in this sector on a daily basis. Whether they are big bosses, day-to-day operators or shadow workers.
The list of personalities included in the book is far from exhaustive, but as the author explains, “it’s a nice representative sample of this profession”.
5 headings thus organize the book: the major operators, the association representatives, the operators who make the difference, the managers of the ONMT, our best ambassadors and the new generation.
The book thus has the originality of shedding light in the same way, both on the big bosses of large groups, and on those who are in direct contact with tourists, whether they are waiters, hotel concierges, receptionists or cook … without forgetting travel agents, guides and restaurateurs.
“My Morocco” is currently available in some bookstores in Rabat and Casablanca but will be distributed on a larger scale as soon as the borders open and tourist activity resumes. A moment that tourism professionals are looking forward to.