Morocco has gained 12 spots in Kearney’s Global Services Location Index, making it the second-best outsourcing destination in the African continent.
It is now among seven countries whose rankings have increased the most this year, alongside Singapore, Japan, Hungary, the United Arab Emirates, Canada, and South Korea.
According to the index analysis, Morocco’s cost-competitiveness and multilingual (English, French, and Spanish) workforce along with a renewed focus on digital upskilling have improved its vision to host tech-related commercial operations.
What helped Morocco land such a high ranking is the government’s plans to invest millions of dollars in the outsourcing sector to generate roughly 5.000 new jobs by the end of 2026.
“A country’s attractiveness as an offshore location for business services depends largely on its ability to reskill and redeploy the workforce in response to changing market demands and technological disruptions,” said Kerney, the global strategic management consulting firm.
In 2021, Morocco occupied the 4th spot but now it’s placed 28.
Countries like the United States, United Kingdom, Germany, Canada, Singapore, and Japan are in the best position to become top sites for global services as the focus shifts to people skills, availability, and digital resonance.8.
As a result, historically cost-focused nations lose their edge over rivals; nations like Mexico, Malaysia, Indonesia, Vietnam, Thailand, and Vietnam are most vulnerable to falling out of the top 10.
The same source emphasized that nations hoping to draw in foreign investments in their labor force would have to improve their general talent capacities both now and in the future.
Compared to 60 countries and 47 indicators in 2021, this index evaluated 78 countries based on 52 indicators this year. This ranking focuses on four dimensions: the business environment (political, economic, regulatory, and cultural aspects that affect the ease of doing business), digital resonance (workforce’s digital skills and the numerical outcomes of business activity), soft skills and availability (quantity and quality of talent), and financial attractiveness (cost of labor and infrastructure).