The World Travel Market (WTM), an unmissable event for world tourism, announced on Monday that Morocco will be a main partner (Premier Partner) of the 2023 edition, which will be held from November 6 to 8 in London.
Morocco will thus be in the spotlight at one of the main tourism fairs in the world, where already last year, it won the “Best Stand Design” prize, thanks to its unique pavilion which stood out by its design and its record area of 630m2.
The announcement of this partnership comes as Morocco is experiencing growth in its tourist activity, WTM said in a statement, adding that the Kingdom aims to double the number of incoming tourists to reach 26 million by 2030.
This ambition will elevate Morocco to the status of a leading leisure destination for travel professionals around the world, adds the same source, noting that the Kingdom’s presence at the WTM will be focused on the “Morocco Kingdom Of Light” campaign of the Moroccan National Tourist Office (ONMT).
Launched in April 2022, this campaign was designed to inspire a new generation of travellers, showcasing the attractions and experiences of a “contemporary and vibrant” nation.
“Our presence at the WTM London will be an excellent showcase to enhance the attractiveness of the Moroccan tourist destination”, reacted the general manager of the ONMT, Adel El Fakir.
“That way we will be at the heart of the action when tourism professionals around the world come up with new products for 2024 and beyond, and we will also be at the forefront in terms of communication and promotion of the country”, added Mr. El Fakir, quoted in the press release.
“We are delighted to announce Morocco as Premier Partner of World Travel Market London 2023 and excited to support them in achieving their 2030 goals,” said the exhibition director. at the WTM, Juliette Losardo.
“WTM London is the most influential travel and tourism event in the world. It is therefore the perfect place for Morocco to showcase what it has to offer, showcasing its vibrant culture and incredible hospitality,” she said.