The “Morocco Israel Tourism Investment Summit” was held on Tuesday in digital format, with a view to promoting tourism investment among the Israeli community.
Initiated by the Moroccan Society of Tourism Engineering (SMIT), under the aegis of the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy and its Israeli counterpart, this first bilateral forum was marked by the participation of several key players in the Israeli, Moroccan and international tourism industry, said a joint statement from the ministry and SMIT.
Speaking on this occasion, the Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor, explained, according to the same source, that “Thanks to the leadership of King Mohammed VI, Morocco now has an essential business climate and countless assets whose attractiveness is recognized worldwideI “.
Fatim-Zahra Ammor also took this opportunity to enhance the relations between the two nations which were strengthened by HM the King during the signing ceremony of the tripartite declaration between the Kingdom of Morocco, the State of Israel and the States States of America in December 2020. “A memorable event which laid the solid foundations for an eternal and fraternal relationship between our two countries”she said, adding that the objective through this webinar is to lay the groundwork for a promising, sustainable and value-creating economic partnership, offering countless tourism investment opportunities between the two countries.
At the same time, the Minister highlighted the political and macroeconomic stability of the Kingdom of Morocco, its world-class infrastructure, its geographical position as a gateway to Europe and a hub for Africa as well as its tourist potential. On the occasion of this high-level forum, Israeli investors expressed their appreciation of the tourism investment offer presented during this conference, thus expressing their interest in contributing to the development of the tourism offer in Morocco. . The Director General of the SMIT, Imad Berrakad, for his part, explained that this message of confidence and adhesion was carried by eminent tourism investors.
The latter have testified to their conviction of Morocco’s potential and wish to take advantage of the promising relations between the two countries to establish an important basis for their development. Spread over half a day, this conference was attended by more than 200 senior representatives of the Israeli and Moroccan tourism industry and the intervention of renowned personalities, such as Natalia Bayona, Director of Innovation, Education and Investment in the World Tourism Organization, Leon Avigad, Founder and CEO Brown Hotels, Neil Kaye, Chairman and Founder of Silverock Group, Hamid Bantahar, President of the National Confederation of Tourism, Daniel Roger, of the Fattal Group, and Jalil Taarji , CEO of the Tikida Group, concluded the press release.