Sales of new cars in Morocco amounted to 175,360 units for the year 2021, up 5.7% compared to 2019, announced Thursday Adil Bennani, president of the Association of Vehicle Importers. automobiles in Morocco (AIVAM).
By segment, the number of new registrations of passenger vehicles (PCs) stood at 154,123 units, up 4%, while that of light commercial vehicles (LCVs) stood at 21,237 units (+ 20%) , said Adil Bennani during a virtual press conference devoted to the 2021 report and the outlook for the automotive market in 2022.
The “Dacia” brand still dominates the private vehicle segment, with a market share of 28.6%, or 44,029 new registrations, followed by Renault which sold 20,386 new units (market share of 13.2%), and Peugeot (12,230 vehicles and 7.9% market share) and Hyundai (12,008 units and 7.8% market share).
This segment was marked by the good recovery of the Kia brand, whose sales amounted to 4,345 units, up 174%, as well as the good performance of the Opel brand, which saw its sales reach 6,964 vehicles (+ 80% ), Adil Bennani said.
With 31.4% of the market share, the SUV segment dominates sales at the level of passenger cars, while the city car segment (26.3% of market share) remains the second main sales volume.
By city, Casablanca captured 39.2% of PV sales, ahead of Rabat (11.8%) and Agadir (8.1%), he continued, noting that Tangier and Kenitra have very high rates. growth spurred on by industrial clusters.
In light commercial vehicles (LCVs), the Dongfeng Sokon (DFSK) brand increased its sales by 108% to 4,074 units, while Renault and Ford registered 3,291 and 2,029 new registrations, respectively.
“Given the situation of the tourism sector and despite a good performance of personnel transport, the minibus segment has experienced a decline of 15.6% compared to 2019, explained the president of AIVAM, adding that the segment of Pick Up continued to grow with an increase of 42.2%, driven by Small Pick Up.
With regard to sales of “premium” cars, Audi is ranked first with 3,506 units sold in 2021 (+ 60%), ahead of BMW with 3,037 vehicles (+ 31%) and Mercedes (2,535, down 10%.
“Despite the increase in sales in 2021, the catch-up effect of the year 2020 remains limited,” he noted, adding that the semiconductor shortage has prevented the market from reaching its all-time high in 2021. .
As for the outlook for the year 2022, Adil Bennani anticipated growth ranging from 5% to 15%, depending on the availability of stocks, noting that the semiconductor crisis is not over, given the strong demand for other sectors and the persistence of the pandemic.
He added that the constraints induced by the health crisis pose great risks to production capacities throughout the world, as well as to economic recovery.