The Minister of Industry and Trade (MIC), Ryad Mezzour, and the Chairman of the Board of Directors of the Label’Vie (LBV) group, Zouhair Bennani, signed on Monday a partnership agreement for the development of sourcing local.
This partnership aims to meet the needs of the local market through a continuous process of import substitution aimed at developing local products and promoting local manufacturing, says the ministry.
LBV will thus increase the rate of its Morocco sourcing of private label products to 80% for finished textile, agro-food, consumer products and plastic products and will triple its exports of “Made in Morocco” products. »Internationally, particularly Africa and Europe.
Speaking on this occasion, Ryad Mezzour estimated that “the development of sourcing from local industrialists is part of the priorities of the government, which is based on the royal guidelines aimed in particular at implementing the New Development Model. It responds to the national desire to promote competitive local production with a view to strengthening the industrial and commercial sovereignty of our country ”.
This agreement illustrates the common desire of public and private operators to improve the quality and international reputation of “Made in Morocco” by accelerating the integration of Morocco’s offer into regional chains and by consolidating national exports as a lever for growth. and development, ”he added.
And to stress that “the trade has enormous potential that Large and Medium-sized Surfaces greatly contribute to develop through local sourcing allowing it both to increase in competitiveness and to diversify its products in line with the needs of the Moroccan consumer. in addition to demanding and the constantly changing export market ”.
For his part, Zouhair Bennani indicated that “as an economically and socially responsible actor, the Label’Vie Group confirms, through this public-private partnership, its anchoring in the national ecosystem to support the revival of the sectors of production and consolidate their capacity for investment and job creation ”.
The implementation of this agreement is likely to reduce dependence on imports and ensure the rise in competitiveness of the “Made in Morocco” offer, with a view to allowing the trade sector to reach its full potential. It is therefore aligned with industrial policy aimed at the development of local manufacturing and the promotion of industrial entrepreneurship.
Thus, LBV undertakes, in coordination with the Moroccan Association of Textile and Clothing Industries (AMITH), the National Federation of Agri-food (FENAGRI) and the Moroccan Federation of Plastics (FMP), to adapt its commercial policy for the support and referencing of national manufacturers.
An annual local sourcing plan with local operators in the target sectors will be put in place with the technical specifications requested and the targeted quantities.
Support will be provided to the group for the establishment of partnerships with producers or national project leaders for its supply of local products with high consumption potential. The group will also benefit from support programs set up by the ministry for the promotion of exports.
As for the local operators retained by LBV, they will benefit from the support of the Ministry to meet the standards of the group, and this via the support systems in force.