Meta, the parent company of Facebook and Instagram, is set to launch a “text chat app” that is expected to rival Twitter.
The launch of the new app, called “Threads”, is scheduled for Thursday.
“Threads is where communities come together to discuss everything from topics you care about today to what’s trending tomorrow,” the App Store page reads.
“Whatever it is (the subject, editor’s note) that interests you, you can follow and connect directly with your favorite creators and others who like the same things – or create a loyal following to share your ideas, opinions and creativity with the world”, adds the same source.
Meta’s new product manager, Chris Cox, called the app “our answer to Twitter” during a company meeting last month, according to tech news site The Verge.
“We’ve heard from creators and public figures who want to have a soundly managed platform that they think they can trust,” Cox added.
Twitter has had a rocky eight months since billionaire Elon Musk acquired the company last fall.
Musk replaced the platform’s traditional verification system with a paid subscription service, eliminated some content moderation rules, temporarily suspended the accounts of several journalists and reinstated the accounts of previously banned individuals, including former President Donald Trump.
More recently, Musk implemented temporary limits on the number of tweets users could see per day.
While verified accounts were limited to viewing 6,000 posts per day, unverified accounts were limited to 600 posts and new unverified accounts were further limited to 300 posts.