The Meta group, parent company of Facebook, was fined on Wednesday two heavy fines totaling 390 million euros for violating the European data regulation (GDPR).
The Irish Data Protection Commission (DPC) said in a statement that Meta had breached “its transparency obligations” and was relying on an incorrect legal basis “for its processing of personal data for advertising purposes. » targeted.
The privacy association Noyb, behind the complaints against the group, filed on May 25, 2018, the date the GDPR came into force, accused Meta of reinterpreting consent “as a simple civil law contract ”, which does not allow you to opt out of targeted advertising.
La Noyb welcomed this decision which will force Meta to implement “a consent option” for the use of its users’ personal data, failing which the company “cannot use their data for personalized advertising. “.
According to the DPC, Meta has three months to “bring its data processing operations into compliance”.
The Irish Constable has already fined the Californian giant in September for 405 million euros for failures in the processing of minors’ data, and in November to the tune of 265 million euros for not having sufficiently protected the data. of its users.