Mediamatic, Morocco’s leading digital media agency, announces its membership in the Interactive Advertising Bureau (IAB) GCC, the regional voice and thought leader for the region’s interactive advertising and marketing industry of the Gulf, committed to building a sustainable future for digital advertising.
The IAB, which currently has more than 40 member companies, including agencies, publishers and advertisers, such as Facebook, Google, Amazon, Havas media, Dentsu Aegis Network, Digitas, MBC Group, Anghami…., aims to develop the digital advertising industry by supporting initiatives that contribute to sustainable growth to solve the specific needs of the industry in the MENA region.
By joining the IAB GCC, the Mediamatic agency will participate with the regional actors of the ecosystem, in the empowerment of the sector with the highlighting of good practices in conjunction with other professional associations and public authorities in the region.
Through this collaboration, Mediamatic aims to address the challenges and opportunities of an industry that is rapidly and continuously reinventing itself. This promotes the development of the agency while giving it exclusive tools and a whole new partnership network across the Gulf region.
Digital players in Morocco should be constantly looking for opportunities to collaborate with industry for the development of learning programs, in order to broaden the market’s understanding of how best practices contribute to the success of their business, and to spark innovation and partnerships across the region to help startups and enterprises find strategic solutions and improve their online presence.
For Hamza Fqih Berrada, CEO & CMO of the Mediamatic agency, “it is an honor to be part of such a prestigious international institution. Faced with the many changes that the sector is experiencing, it is more important than ever to structure and standardize communication on the Internet”.
“We wanted to join the IAB to contribute to the growth of the digital advertising economy in the MENA region by sharing our experiences and ensuring that we raise the standards of the industry in Morocco and throughout the region”, said he added.
For his part, Gilles Sindila, CEO & Head of Digital Ad Operations at Mediamatic, displayed the agency’s ambitions. “We aspire to better understand the behaviors and uses of Internet users thanks to the remarkable work of the commissions and the operational forces of the IAB which works closely with its partners to demonstrate the development in this dynamic industry. Our goal is to help players in the sector to abandon old models to reinvent new ways of working and improve the relationship,” he said.