Two partnership agreements were concluded on Wednesday in Casablanca for the development of Marjane Holding’s sourcing from local textile and agri-food manufacturers.
The agreements were signed by the Minister of Industry, Trade, Green and Digital Economy, Moulay Hafid Elalamy, the CEO of Marjane Holding, Ayoub Azami, the President of the Moroccan Association of Textile Industries and Clothing (AMITH), Mohamed Boubouh, and the president of the National Federation of Agri-food (FENAGRI), Abdelmounim El Eulj.
Aiming to develop Marjane’s sourcing from local textile and agrifood manufacturers, this partnership falls within the framework of the priorities of the Industrial Recovery Plan implemented in accordance with the High Instructions of HM King Mohammed VI.
Under the terms of the agreement on local sourcing from textile manufacturers, Marjane will adapt its purchasing policy to the development and support of national manufacturers and will provide them with the logistical means to ensure a presence of their products throughout the world. hyper store park.
The company will also set up, for its permanent offer, an annual plan to develop local sourcing from national manufacturers in the textile sector, with the technical specifications requested and the quantities targeted by product. As for its seasonal offer, Marjane will work with national manufacturers to develop collections (spring-summer and fall-winter) meeting the needs of the Moroccan market.
Speaking on this occasion, Mr. Elalamy noted that “the development of sourcing from local manufacturers responds perfectly to the royal vision of reviving the productive sectors and strengthening their capacity to invest and create jobs”.
Orders from private principals, he continued, particularly from large and medium-sized stores (GMS), can play a catalytic role in the development of local sourcing, diversification and upscaling of the offers products that meet the quality and price criteria demanded by the Moroccan consumer.
For his part, Mr. Azami said that “this signing ceremony is the reflection of the total commitment of Marjane Holding, as a Moroccan actor anchored in its national ecosystem, to play its role of locomotive by collaborating as well as possible. to the development of the Moroccan economic fabric, whether at the level of the textile industry or the agro-industry ”. “It is part of our vocation and our wish, because it is part of our identity,” he said.
And to add that “we are lucky in Morocco to have industries capable of good performance. By working in synergy with our manufacturers, we show most of the time that we know how to do good things together ”, citing, in this regard, the example of agro-industry, whose market share of local sourcing of products. private labels already represented 65% in 2020.
“We aim to reach 80% of our turnover by 2024. For textiles, we would like to increase our Morocco sourcing from 25% to 75% by 2024,” he said.
As a result of this agreement, a first batch of 13 local sourcing agreements was signed on the occasion, representing an amount of 173 million dirhams (MDH).
As part of the partnership agreement, AMITH undertakes to disseminate the Group’s annual local sourcing development plan to national manufacturers, with the technical specifications requested and the quantities targeted by product, as well as to identify the operators of the different sectors of the sector able to meet Marjane’s needs. It will also have to prospect with national manufacturers of new segments of textile products to offer to the company in order to enrich its local sourcing and to ensure the global follow-up of the implementation of the partnership between the national manufacturers and Marjane.
Regarding the agreement on local sourcing from manufacturers in the agri-food sector, the Holding will promote “Made in Morocco” and will inform local manufacturers about its needs, in particular quantities, specifications and delivery schedule.
FENAGRI, for its part, undertakes to establish a list of industrial companies in the sector by product that can respond to Marjane’s calls for tenders, in consultation with the ministry, to update it and to communicate it periodically to the two partners. .
The federation will also set up a communication and awareness program with companies in the sector to make them adhere to the subject of this agreement and to encourage companies to undertake the necessary efforts to comply with the specifications of Marjane Holding by presenting a diversified and satisfactory offer in terms of quality and price.
The ministry will ensure the implementation of this development plan for the sourcing of Marjane with the national manufacturers concerned, in particular by offering the necessary support to support their investments aimed at strengthening and modernizing their production capacity. He will also work to facilitate the prospecting work of Marjane Holding and put in contact with AMITH, FENAGRI and national manufacturers in the textile and agrifood sectors.