Consensus Public Relations and Afrique Advisors are hosting a seminar on November 8 and 9, 2023, at the Mohammed VI Polytechnic University in Rabat, as part of the Royal Vision of King Mohammed VI, which prioritizes the growth of domestic industry and the promotion of the “Made in Morocco” label as a national priority.
During these two days devoted to examining best practices in international trade, this significant occasion will gather specialists together who will share their insights and knowledge.
According to the organizers’ press release sent to MoroccoLatestNews, they “will seek to understand how each commercial initiative carried out by our private companies can be strategic for Morocco.”
Nearly 200 senior executives from Moroccan businesses will attend the seminar, whether they are competing with foreign firms in the domestic market or are already active abroad as a result of their export activities.
The “Made in Morocco Days” event also seeks to boost the worldwide standing of the Kingdom as a whole and promote the “Made in Morocco” brand.
The main objective of this event is to raise awareness among private actors of the legal and strategic tools at their disposal to effectively defend “Made in Morocco”.
In addition, the organizers wish to highlight their collective responsibility in building the image of the Kingdom on the international stage.
The seminar program will include interactive sessions, practical workshops, and case studies led by Moroccan and international experts.
Participants will have the opportunity to explore topics such as international trade agreements, intellectual property, trade defense, investment arbitration, and collective reputation building.
This unmissable event will provide a framework conducive to fruitful exchanges, in-depth learning, and the establishment of strategic partnerships while highlighting the essential role of private actors in the influence of the Kingdom of Morocco.