Morocco has several advantages for Swiss investors, who can take advantage of the Kingdom’s ideal geographical location as a continental trade platform in Africa, said the Ambassador of Switzerland to Morocco. A “strong potential for improvement” exists, in fact believes Guillaume Scheurer.
While Morocco is Switzerland’s 3rd trade partner in Africa, excluding trade in metals, trade between the two countries still needs to be improved, particularly in direct investment.
“There is a strong potential for improvement,” noted Guillaume Scheurer. “What we want to do with our Moroccan partners is to increase trade, increase investments, increase partnerships between companies,” he said at a conference on investment. in times of covid crisis.
According to him, Moroccan and Swiss companies are “very complementary” and the two countries have created the framework conditions to allow Swiss entrepreneurs, the private sector in general to be active on the Moroccan market and through the Moroccan market, on the African market.
“We have very complementary systems, and it can be done in both countries, but also to take advantage of this double door that is Morocco, to Africa but also to Europe, to have partnerships on the “West Africa, continental Africa in general, with business partnerships,” said the ambassador, noting all the potential that exists between the two countries on the economy.
Through SIFEM, the investment fund for emerging markets, “we prove that we can be profitable, we can have a return of around 5 to 6%” and that “while respecting economic and environmental criteria. , social, job creation and respect for the environment “, he noted, adding:” Now it is for other investors to say ok it’s worth it, let’s come to Morocco, let’s come elsewhere in Africa ”.
For his part, Jörg Frieden, president of the Board of Directors of SIFEM who hosted the conference at the headquarters of the Academy of the Kingdom of Morocco, considered that there is “space for the transfer” of technology, knowledge. -do, and creation of companies in Morocco.
“Yesterday I visited companies and saw state-of-the-art Swiss products and machines there, I think this transfer is being done, as it is done through Swiss direct investments. In addition, in the official framework of student exchanges and with access to our technical colleges, I believe that there is space for transfer, ”said the head of SIFEM, a fund currently present in Morocco with equity investments in 16 Moroccan companies.
“What I am currently seeing is that on the one hand you have undoubtedly mastered the pandemic crisis better than others, and vaccination is an important factor which should reassure investors and tourists”, he added. it belongs.
He also believes that the new government, which is moving towards a new development and growth policy, is “promising” and will “give more room to businesses”.
In addition, Morocco’s geographical position gives it a considerable advantage, its openness to “sub-Saharan African markets is a fair and useful element for both Morocco and the countries which will receive investments”.