GROHE, the world leader in kitchen and bathroom equipment, hosted a media encounter in Casablanca on the occasion of Kitchen Day. It was thus the opportunity to meet members of the Moroccan press and present them the range of GROHE products, in particular the GROHE Blue Filter and the GROHE SmartControl, as well as the PVD sinks.
This meeting was marked by the presence of Antoine Kaissar, Leader of North and West Africa, Lixil Group and Sabrina Kruse, head of the kitchen category at LIXIL EMENA, who virtually joined the event for a question-and-answer session. – responses live with the guests. Antoine Kaissar underlined that “Just like a good meal combines beautiful presentation, fresh ingredients and nutritional value, GROHE kitchen equipment perfectly balances quality, technology and design. Using only the best materials and the latest cutting edge technology, GROHE delivers years of reliable performance day in and day out ”.
The pandemic, and more particularly the confinement that followed, has structurally modified the relationship that Moroccans have with their housing. Forced to stay at home, many people have found in their accommodation a pleasant place to live, a family place which represents a source of intimacy and joy. Thus, everything related to the house gradually begins to have a crucial place.
GROHE is therefore positioned as a provider of solutions, since its wide range offers products adapted to the current needs of consumers; sustainable equipment that accompanies them in their daily lives.