With the goal of cultivating gender equality in music and supporting female creators, Spotify recently launched its global initiative, the EQUAL Music program. Since then, the platform has gradually expanded its list of African designers to join the program across the continent.
Spotify announced in a statement the addition of Rhita Nattah to its program. Rhita is a Moroccan singer, songwriter and songwriter who debuted with the title ‘Not The Same‘in 2019. The self-taught and independent artist is currently working with producer Samir El Bousaadi to build his musical catalog and devotes his time to fulfilling his passion for music.
Inspired by traditional Moroccan music as well as Reggae and Jazz genres, Rhita Nattah cites Amy Winehouse and Queen Omega among the voices she has fallen in love with. She describes her music as a new sound of traditional Moroccan music.
The singer has made no secret of the challenges she has faced as a creator determined to pursue her music career in a market where the music industry is almost non-existent, Spotify reports. Having always wanted to study music, but having few opportunities, his passion and dedication was his driving force in learning more. She learned English, to play the guitar, to compose, to sing and to write songs.
Rhita Nattah, quoted in the press release, said on this occasion that ” streaming platforms like Spotify allow us to freely create and be recognized for the art we produce as producers, singers, songwriters and sometimes also as managers. I cannot thank EQUAL Africa enough for playing an important role in this development and for celebrating women musicians in Africa.“.
For her part, Phiona Okumu, Head of Music for Sub-Saharan Africa at Spotify, also quoted in the statement, said: “ Working with an artist like Rhita Nattah truly embodies what EQUAL is, presenting a diverse range of brilliant artists from all corners of the continent and the world! We remain committed to leveling the playing field for creators by giving emerging and established artists a level playing field on our platform. “
The EQUAL music program is also supported by the EQUAL Hub, a space dedicated to celebrating women creators from around the world and educating fans about their work. The Hub includes EQUAL Africa playlists, EQUAL Global and other market-specific EQUAL playlists.