The Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatima-Zahra Ammor, reviewed, Monday in Rabat, the measures taken at the level of the ministry as well as of the other departments concerned to revive domestic tourism.
In response to an oral question in the House of Representatives, on the situation of domestic tourism in the light of the crisis linked to Covid-19, Fatima-Zahra Ammor said that in order to put in place the solid foundations of a sustainable development of domestic tourism, a study was carried out in collaboration with the Moroccan National Tourism Office (ONMT) in order to identify the requirements of the Moroccan client concerning the national tourism product.
In this sense, the Minister noted that this study shed light on the preferences of Moroccans in terms of activities including seaside tourism, visits to cities and natural and historical sites, as well as sports activities including nautical sports.
Following this study and as part of its programs aimed at ensuring a balance between supply and demand, she continued, the ministry encourages investments in the tourist products most in demand by Moroccan tourists, as well as the creation of tourist resorts with tariff offers adapted to the purchasing power of Moroccan tourists.
And to support that the ministry is looking, in the framework of partnerships with other departments as well as with local communities, on improving the attractiveness of the tourist product in favor of Moroccan tourists, in particular through the promotion of old medinas and the creation of tourist circuits, cultural activities and the promotion of sports activities.
She further noted that the ONMT has set up an ambitious program to promote the Moroccan product, adding that its department is collaborating with the Ministry of Economy and Finance for the establishment of holiday vouchers that will allow reduce travel costs and thus promote domestic tourism.