The Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, welcomed on Monday the results recorded by the Moroccan Society of Tourism Engineering (SMIT) in terms of the strategy of revival of tourism investment.
Fatim-Zahra Ammor, who chaired the SMIT Board of Directors devoted to examining the results of achievements and activities for the year 2021 and presenting the action plan for the year 2022, is congratulated, in its introductory speech, on the results recorded by the SMIT, both at the level of the strategy of relaunching tourist investment for the revitalization of investments, and at the level of its actions to promote investments, indicates a press release from the ministry.
SMIT’s new intervention paradigm and the mechanisms put in place have enabled it to adapt to the changes inherent in the sector, notes the same source, noting that SMIT, attentive to the market and its needs , reoriented its efforts for better development of tourist ecosystems: refocusing of its activities, reinforcement of high value-added professions, extension of the scope of intervention to all tourist activities and strengthening of incentive mechanisms.
Thus, SMIT, in 2021, concretized new forms of partnerships to support tourist destinations, increasing the volume of its investments to more than 150 million dirhams (MDH) for the creation of products in line with international and national demand. .
In 2022, SMIT’s intervention will focus on the operational implementation of the various programs, within the framework of SMIT-Region partnerships, in particular with a view to relaunching the investment dynamic, encouraging innovation and access to entrepreneurship as a solution to growth, notes the press release.
In order to achieve these objectives, the volume of SMIT’s investments will amount to 434 MDH. The SMIT will have to monitor the projects, in close collaboration with the Regions, so that they are carried out within the prescribed deadlines.
These projects, in the launch phase, should make it possible to respond to customers looking for more authentic and sustainable experiences, concludes the same source.