Facebook losing ground with teens? This indeed appears to be the case, according to a study recently published by the Pew Research Center. It shows that YouTube and TikTok are the entertainment platforms most used by American teenagers in 2022 (excluding video games).
Facebook’s popularity among young people has plummeted in just a few years, the study notes, which says the share of Americans aged 13-17 who visit Facebook has dropped from 71% in 2015 to 32% in 2022.
TikTok, a fierce competitor
TikTok, for its part, is used “sometimes” by 67% of teenagers in the United States, and “almost constantly” by 16%.
The mobile application of the Chinese group ByteDance was only launched internationally in 2017, but its short and captivating videos, sorted according to everyone’s tastes by powerful algorithms, are experiencing phenomenal success, amplified by confinements. during the pandemic.
The platform competes fiercely with the networks, which have had to adapt so as not to give up too much ground.
Its video format has thus been copied by Meta (the parent company of Facebook and Instagram, in particular) and YouTube (Google), with, respectively, the “Reels” and the “Shorts”.