After a record in 2022, Moroccan handicraft exports continue to grow at the start of 2023.
Thus, says the supervisory department, at the end of February 2023, exports amounted to 201 million dirhams, i.e. a growth of 36% compared to the same period of 2022.
Traditional Clothing in Top Performing Families
Traditional Clothing enters the Top 3 alongside Pottery and Carpets, positioning itself in 3rd place in terms of export turnover, with market shares of 15%, 32% and 22% respectively.
In terms of evolution, the 3 sectors achieved respective growth rates of 26%, 50% and 59% compared to the period of January-February 2022, thus testifying to the growing international demand and the relevance of the efforts of promotion of handicraft products internationally.
The USA, the largest importer, a growing market share
The USA has a market share of 41% while achieving exceptional growth of 79% compared to the first two months of 2022. This market thus remains the largest importer of Moroccan handicrafts.
France retains its 2nd position with a market share of 18%, still followed by Arab countries which retain 3rd place with a 10% share of export turnover.
Casablanca 1st exit point, Marrakech 1st production city
Casablanca maintains its share in global exports, i.e. 52%, and progresses by 34% year-on-year. As for Marrakech, it is still positioned as the leading production city for exported products (45%).