HomeEconomyEmployers' organizations examine business opportunities

Employers’ organizations examine business opportunities

Investment and partnership opportunities in different economic sectors were at the center of a working session held on Tuesday in Casablanca between the General Confederation of Moroccan Enterprises (CGEM) and the Israeli Business and Employers Association (IEBO).

This meeting between representatives of the Moroccan and Israeli private sectors made it possible to discuss the opportunities offered to further accelerate the dynamics of cooperation between Moroccan and Israeli companies and build together projects that bring added value and jobs.

On this occasion, the president of the CGEM, Chakib Alj, pointed out that the discussions focused on the prospects for partnership in sectors such as agriculture, technology, water and the pharmaceutical industry, tourism, but also in new sectors such as the leather industry, electronics and financial services.

Beyond the development of trade, “the goal is really to build industrial projects or innovative services capable of creating jobs for our populations and generating added value, in a win-win spirit”, he explained.

The visit of the IEBO to Morocco is part of the continuity of the positive dynamic between the Moroccan and Israeli business communities, welcomed Chakib Alj, adding that other events will be held soon, like the Morocco-Israel Innovation Forum, scheduled for Casablanca next May, which will see the participation of more than 100 Israeli start-ups.

For his part, the president of IEBO and the Manufactures Association of Israel, Ron Tomer, expressed the great enthusiasm of Israeli entrepreneurs for investment in the Kingdom, saying that“it is important to bring together favorable conditions for strengthening links between economic operators”.

Trade flows between Morocco and Israel can be significantly developed in the next five years, he said, adding that Morocco is a real gateway to the African continent.

For his part, the President of the Federation of Israeli Chambers of Commerce (FICC), Uriel Lynn, considered it essential to forge “deep economic partnerships” in key sectors, in parallel with the development of trade flows.

“Energy is one of the sectors where the two countries can build lasting and fruitful partnerships, insofar as Morocco sets itself ambitious objectives in terms of renewable energies by 2030”, he noted.

At the level of the agricultural sector, Uriel Lynn highlighted Israel’s experience in managing water stress, noting that the Kingdom can benefit from this expertise, given the impact of climatic conditions on farmers.




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