HomeCulture"Diva!", the first exhibition of Italian jewelry in Morocco

“Diva!”, the first exhibition of Italian jewelry in Morocco

The Italian Embassy in Morocco, the Italian Cultural Institute of Rabat and the National Museums Foundation (FNM) announced, for the first time in Morocco, the exhibition of “DIVA! Italian Glamor in Fashion Jewelery”, which will be held from May 24 to July 23, 2023, at the Oudayas, National Museum of Finery in Rabat.

Promoted by the Italian Ministry of Foreign Affairs and International Cooperation, the exhibition “DIVA! Italian Glamor in Fashion Jewellery” aims to present internationally the excellence of Italian fashion jewellery, which is one of the main contributors to the affirmation of the Made in Italy brand in the world.

The exhibition, conceived under the artistic direction of curator Alba Cappellieri, Professor of Jewelry Design at the Polytechnic of Milan, Director of the Jewelery Museum of the Basilica Palladiana in Vicenza and member of the Cologni Foundation in Milan, of the scientific committee of the Van Cleef & Arpels School in Paris and the Gijs Bakker Foundation in Amsterdam, began in Abu Dhabi in 2021 and has since continued its adventure around the world.

On this occasion, the Curator of the exhibition said she was very proud and honored to present ” today, in this magnificent Finery Museum in Rabat, ‘Diva! Italian glamor in fashion jewellery’ “.

According to the expert, Diva is an exhibition dedicated to Italian fashion jewelry and presents 200 pieces of jewelry from the greatest Italian designers such as Valentino, Armani, Dolce & Gabbana, but also new emerging Italian fashion designers and independent designers.

Indie Creators is a section I really like because it’s dedicated to innovation. It is here that we find the most innovative fashion jewelry in terms of materials and technology. I hope Moroccan visitors will enjoy the exhibition“, she added in a statement to MoroccoLatestNews.

For his part, the president of the FNM, Mehdi Qotbi, said to himself ” happy to welcome and continue this incredible dream of seeing and imagining these jewels that adorned the necks of the great divas that made me dream in my youth and that made so many people dream“.

These jewels are now exposed within the reach of every Moroccan and every visitor to our country. It is extraordinary that our country is chosen by Italy to be the first country in Africa to receive such a gift for Moroccans and for our foreign guests. And on that, we recognize today the professionalism in Moroccan museums“, he confided to us.

For Armando Barucco, Italian Ambassador to Morocco, this very important exhibition of contemporary Italian jewelry is part of the program to promote Italian culture and technology.

When I visited for the first time the opening of this museum, we had already thought of bringing this exhibition here to Morocco and when I saw this magnificent place, I said to myself that we must come here and give a opportunity for everyone to create a dialogue between tradition and culture. In this way, we also try to give inspiration to the Moroccan jewelry industry.“, affirmed the diplomat.

Note that the exhibition consists of 200 pieces of Italian fashion jewelry, reflecting the beauty, creativity and artistic genius of Italy. These are the masterpieces of the greatest jewelers that illustrate the excellence of local craftsmanship, known throughout the world for its refinement.

In a wide range of manufacturing techniques, two possible readings unfold: Chronological, from the Dolce Vita to the contemporary era, or thematic, with costume jewelery as the protagonists as an expression of CRAFTSMANSHIP, DESIGN as a manifesto of innovation and FASHION houses as hotbeds of creativity.

Since ancient times, jewelry has been an integral part of clothing and represents one of the protagonists in the history of Italian fashion. Fashion jewelry has represented and continues to represent an object of great interest for the artistic craftsmanship that has always characterized Italian territories: for designers, who look to innovation and the future, but also for innovative stylists who, since the 1980s, have made collaboration with jewelers the hallmark of Made in Italy.

It is thus a unique model of know-how that manages to combine craftsmanship and technique with the ability to envision new scenarios, languages ​​and habits, which the initiators of this exhibition wanted to share with Morocco. and its great craft tradition.



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