Under the High Patronage of King Mohammed VI, Visa for Music is back for an edition ” hybrid ”Which will be held from November 17 to 20, 2021 for digital showcases and November 25/26 for face-to-face conferences.
After an edition 100% produced on digital in 2020, giving a breath of hope and music to the cultural sector, Visa For Music is back this year with a hybrid format. The current health situation forces those involved in culture to find new ways of working, new ways of presenting music and strengthening ties with the public.
Despite the impossibility of organizing large-scale concerts and events, the festival’s mission is to continue to highlight talented and passionate artists, to the delight of the public, the organizers said in a press release announcing this edition. 2021.
Visa For Music, an edition “ hybrid “
The festival will be an opportunity to record concerts in video capsule formats for a selection of Moroccan groups and residents of Morocco, said the organizers, noting that the success of the previous edition, which had more than 1.7 million views on Youtube, showed them the importance of continuing to reinvent themselves, and to meet the public on digital platforms.
“The festival continues to participate in the structuring and professionalization of the music industry, in the development of cultural and creative industries, and in the creation of value for artists, by organizing a series of concerts adapted to the current context and maintained strictly. compliance with preventive measures“, Explains the same source.
For this edition, Visa For Music 2021 will bring together the following artists: Draganov (Oujda), Cranky (Agadir), Izouran N-Sahara (M’hamid El Ghizlane), Aghroomers (Rabat), Meryem Aboulouafa (Casablanca), Kawtar Sadik (Casablanca) ), Aezaddy (Salé), Urban Folklore (Rabat), Leil (Rabat), Iguidr (Agadir), Lord Mehdi (Oujda), Dania (Berkane), NDRK (Rabat, Beni Mellal), Ayoub Hattab (Casablanca), Hind Ennaira (Essaouira), the Rrways du Souss (Agadir, Casablanca) and Bnat El Houariyat & Esraa Warda (Marrakech, USA).
For this hybrid edition, Visa For Music will offer professional conferences on November 25 and 26, 2021 to discuss the role of production and distribution in the music sector and the economic and social weight of the cultural and creative industries. It will take place face-to-face for national speakers and some international ones, with digital transmission to allow international speakers to also participate.
The market for music professionals will be held in full respect of sanitary conditions, says the organizers. Since its creation in 2014, by the cultural engineering structure Anya, Visa For Music, the first professional market and music festival in Morocco, Africa and the Middle East, has placed the issue of music at the heart of its missions. structuring and professionalization of the music industry, and more broadly of the cultural sector, concludes the same source.