Author Ahlam Jebbar pays tribute to women in Moroccan tourism

On the occasion of International Women’s Rights Day, celebrated on March 8, the author Ahlam Jebbar paid tribute to the actors of the tourism sector through her latest book “Moroccan Tourism for Women”.

Journalist and essayist, Ahlam Jebbar retraces, in this book, the journey of exceptional women who have made their way in the world of tourism.

This book aims to highlight women with exemplary careers who have imposed themselves by the force of the wrist and whose career is a true example for generations to come.

In addition, the work “Moroccan Tourism for Women” is divided into 4 main parts, the first, entitled “They broke the glass ceiling” only includes a few women: Fethia Bennis, who was the first and the only woman at the head of the ONMT. Habiba Laklalech, currently CEO of ONDA and finally Laila Mechbal who is at the head of Air Arabia Maroc. Three different destinies but three strengths of character that have made their way to the top of the hierarchy.

The second part is entitled “They are pioneers or activists… and sometimes both!” and has many distinguished women who have not only led exemplary careers within the country’s major entities but who have also led associative fights to position the sector.

We will find in particular Rkia Alaoui, President of the Regional Council of Tourism of Tangier, the only woman to occupy this position throughout the country or Samira Ktiri, MD of the Kabila hotel, who has contributed to the influence of many establishments across the country. or even Rita Touzani, travel agent and great activist.

In the chapter “They are at the heart of the profession” we then find completely different profiles from each other, hoteliers, restaurateurs, travel agents, chefs…

In short, this book shines the spotlight on women who are beginning to impose themselves in a field hitherto reserved for men. Charismatic, competent and dynamic, they are true role models for young people wishing to enter the sector.



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