In order to encourage the participation of more women in international trade, ASMEX and TFO Canada, Canadian government agency in charge of Foreign Trade, Investment and Trade Sustainability, have signed a partnership agreement . This will be done through a support program in terms of training, B2B meetings, prospecting missions and others.
In a press release, ASMEX explains that the ultimate goal is to increase the export turnover of businesses managed by women. In this sense, focus groups and training sessions are scheduled in the different regions of the Kingdom to support women entrepreneurs interested in operating, in particular, in the food and craft sectors.
Thus, the first Focus Group was organized by the Tanger-Tétouan-Al Hoceima Regional delegation at the end of December 2021 in partnership with the Region’s Chamber of Commerce, Industry and Services, ASMEX reports.
About fifteen companies and cooperatives took part in this meeting and several needs were expressed, including in particular the mastery of normative and quality requirements and procedures for access to the Canadian market, logistical aspects and others.
Other focus groups are scheduled during the months of January and February 2022, indicates the same source, in order to initiate actual or potential exporters at the regional level on the various aspects of international trade and the possibilities offered on several markets, including in particular that of Canada.
Thus, ASMEX announces that the next focus group will concern the region of Draa-Tafilalet. It will take place on January 6, 2022 at the headquarters of the Chamber of Commerce, Industry and Services in Errachidia, she specifies.