Five agreements relating to the program for granting grants dedicated to the renovation and upgrading of hotel establishments in Agadir were signed on Tuesday, during a ceremony chaired by the Wali of the Souss-Massa region, Governor of the Prefecture d’Agadir-Ida Outanane, Ahmed Hajji.
A press release from the Wilaya of the Souss-Massa region, specifies that these are five establishments representing the first batch to benefit from the said program at the level of the tourist seaside area, the city center and the Talborjt district, namely: ” Atlantic Palace ”,“ Sofitel Thalassa ”,“ Amadil ”,“ Aferni ”and“ Amenou ”.
The overall cost of their renovation and upgrading is estimated at 300 Million Dirhams (total investment amount for the renovation) while the total amount of subsidies granted by the program is 32.5 Million Dirhams.
The Société de développement régional (SDR) Tourisme Souss Massa, manager of this program, provided support to candidates through technical studies which, among other things, made it possible to identify avenues for improvement or adjustment of development projects. renovation, particularly in terms of hotel positioning, branding and recommendations in relation to the operation and marketing of products.
Five other hotel establishments are at the stage of agreement in principle and will be able to join the 1st batch and benefit from the said subsidy and technical support once the files have been completed. Likewise, three applications which responded to the last call for expressions of interest are in the process of being finalized.
It should be remembered that this renovation program was launched in 2020 and is the result of a partnership between the Department of Tourism, the Wilaya of the Souss Massa Region, the Souss Massa Region, the Municipality of Agadir, the Agadir Hotel Industry Association and SDR Tourisme Souss Massa.
The budget allocated to this program is 120 million dirhams financed by the Department of Tourism (60 million dirhams), the Souss Massa region (40 million dirhams) and the Municipality of Agadir (20 million dirhams).
The subsidy dedicated to hotel establishments is 30% of the overall investment cost capped at 10 million Dirhams per hotel establishment.
The main objective of the granting mechanism of the said subsidy is to revitalize and support investment in the tourism sector with a view to improving the competitiveness of the tourism offer of the Souss-Massa Region in general, and of the city of Agadir in particular.