HomeCultureAfrican design ambassador Hicham Lahlou invited to Salone Del Mobile 2021 in Milan

African design ambassador Hicham Lahlou invited to Salone Del Mobile 2021 in Milan

The ambassador of African design, Hicham Lahlou, is the guest of the “Salone Del Mobile 2021” (Furniture Fair), organized from September 05 to 10 in Milan, the Mecca of world design, in partnership with the Italian Agency for Foreign Trade (ICE) and the Italian Trade Agency (ITA) of the official Casablanca office.

Invited among the big names in international design, Hicham Lahlou will visit several world-famous brands with which he collaborates in particular CITCO Italy, underlines the designer in a press release. He will also sign contracts with iconic Italian brands of global design for whom he will create collections, notes the same source, adding that several official meetings are planned, at the level of the Italian and European high authorities in design, culture and industry, to present the “Africa Design Academy” project of which he is the founder.

The designer who came back on the international scene after almost 2 years of physical absence, due to the health crisis of Covid-19, is particularly fond of Italy, a country which has recognized his talent since 2011, to the occasion of its selection among the 15 best and most emerging designers on the planet, in the well-known and prestigious international design magazine INTERNI, in its King Size version of April during the Salone Del Mobile.

Hicham Lahlou also had the honor of being invited by the founder of the “Salone Satellite”, Marva Griffin, to curate the “AFRICA-LATIN AMERICA” exhibition, alongside the famous Campana Brothers, exhibition curators for the Latin American part, specifies the press release.

It should be noted that the “Salone Stellite” has been the biggest design event in the world for 25 years, Milan being the world’s design mecca.

In 2018, the prestigious international Italian brand CITCO called on the designer and published its major mural work “AFRICA SOUND’S” in a limited series of 8 copies, the press release said, specifying that the work was presented in a world-wide front in Casablanca during the Made in Italy “Medinit” Fair, in October 2018. In April 2019, Hicham Lahlou presented for the first time at “Salone Del Mobile”, his new creation “Africa Sound’s” edited by the famous international Italian brand CITCO.

In September 2019, he was the guest of honor at the largest marble, innovation and design fair, “MARMOMAC”, in Verona, the world marble capital in Italy, according to the press release, saying that the designer had on this occasion , co-initiated with the organizers a dynamic to put Africa in the spotlight




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