A market with great potential to discover

After Japan, the Moroccan Association of Exporters (ASMEX) headed for Sweden for the 2nd meeting ” Doing business Back to school. This webinar, organized in partnership with Harvard Consulting, and moderated by Charlotte Loyau-Kahn, expert in business development with the Nordic countries. An opportunity to focus on the peculiarities of the Swedish market and identify opportunities for Moroccan exporters and investors.

It is a seemingly small market with its 10 million inhabitants but which presents great opportunities for exporters and investors, thanks in particular to the strong purchasing power of the Swedes. At present, no Moroccan company is established in Sweden, which is a pity especially that Sweden is the 10th most productive country in the world according to the World Bank.“Said Charlotte Loyau-Kahn, quoted in the Asmec press release.

Before approaching this market, whether to invest or to export, “ it is important to know that it responds to strict codes and habits in doing business with consumers who are very demanding in terms of quality », She underlined.

Sweden has several competitive advantages with its attractive tax system for companies which gives it the status of an open door to other Nordic countries such as Denmark and Finland unlike neighboring Norway which is more protectionist, explains ASMEX, before recall that Sweden and Morocco are bound by a double taxation treaty signed on March 30, 1961.

The expert stresses that the Scandinavian country is one of the European countries which suffered the least from the recent health crisis. Indeed, Sweden has not ordered the closure of restaurants and sports halls like its European neighbors and has kept businesses open with free movement of citizens (no containment established during the pandemic), which has fact that the country’s economy has strongly resisted.

In the countries of Northern Europe, the economic consequences of the health crisis in 2020 were among the most moderate in the European Union with a decline in GDP close to 3% in Sweden, against more than 6% in the area. Euro.

The Scandinavian country has therefore retained all its attractiveness, thanks in particular to its qualified workforce and its digital monetary system, since cash payments are disappearing in favor of bank cards and applications made available to citizens. A weak circulation of cash which greatly limits the risks of tax fraud, underlines the same source, which notes that despite a context of crisis in 2020, foreign direct investments in Sweden increased by 158%, or 26 billion dollars against 10 billion. in 2019.

Several sectors, considered to have high potential for Moroccan investors and exporters were cited including ICT (information and communication technology), in particular mechanical industries, renewable energies, food products (seafood, products of the terroir), beauty and health, textiles and fashion, digital health, the food industry is advancing ASMEX.

In addition to these sectors, we must keep in view some niche sectors, believes the Association, such as Halal which is widely consumed by Swedish citizens and which can represent a great opportunity for Moroccan exporters. Ultimately, the Association of Moroccan Exporters notes that in this country which officially has just under 400,000 Muslims, products labeled “ Halal »Are consumed by citizens of different faiths, and are appreciated for their quality.



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