During its first edition, the Coca-Cola Festival created a gathering platform around the iconic brand, offering unforgettable culinary and musical experiences to thousands of Moroccans. The festival celebrated 10 types of cuisines, flavors and delights, capturing the very essence of the spirit of sharing and refreshing that Coca-Cola embodies.
This year, the Coca-Cola Festival opens the summer season by immersing participants in an environment where the senses of taste and hearing will be stimulated: by associating with more than 10 restaurant partners, Coca-Cola offers its participating consumers the choice to taste the dishes they love, while dancing to the rhythm of concerts and DJ sets.
And to share it with as many people as possible, the Coca-Cola Festival will meet young communities across the Kingdom: in Casablanca (Parking Espace Toro) on the weekend of July 15-16, in Marrakech (Parc Moulay El Hassan) the weekend of July 22-23, in Agadir (Place Al Wahda) the weekend of July 29-30 before making its last stopover in Tangier, the weekend of August 5-6 (Marchane Stadium).
To access it, simply present 3 caps of Coca-Cola products which will then be recycled. Indeed, this edition of the Coca-Cola Festival also stands out for its desire to be a “zero waste” event, since all the plastic packaging used will be collected and then recycled by La Générale de Recyclage, in each of the cities where place the Festival, in order to limit the carbon footprint of the event.
Btissam Lerhenane, Marketing Director of Coca-Cola Morocco, said: “We are extremely proud to launch the second edition of the Coca-Cola Festival after the success of the first. By combining Coca-Cola, Cuisine and Music and by collaborating with our restaurant and recycler partners, we want to make this edition of the Coca-Cola Festival an unforgettable event with zero waste, so that our young Moroccans across the territory can experience “RealMagic”.
By uniting the irresistible taste of the cuisines of the world, the unique refreshment provided by a cold Coca-Cola and the captivating energy of music, Coca-Cola Morocco promises to offer an unforgettable experience with this second edition of the Coca-Cola Festival. .