The announcement by the Moroccan government of the opening of the borders from February 7 has aroused great relief on the side of operators and tourism stakeholders in Morocco, but also internationally. After two years of closure and restrictions, the tourism sector in Morocco can finally “ to consider to catch up. But how and at what cost?
Joined in this regard by MoroccoLatestNews UK, Lahcen Haddad, former Minister of Tourism and Istiqlalien adviser, estimated that the first thing to do, to support the tourism sector in Morocco, is to use the fund set up by the government, of 2 billion dirhams, which will helping companies to upgrade and prepare for the recovery, by renewing contact with the various players, national and international, especially tour operators, to restore the shine of the Morocco destination.
As for professionals in the sector, Lahcen Haddad recommends setting up announcements on health protection procedures and selling this type of precaution via websites and social networks, to say that the Moroccan destination is “ Safe“.
As spring approaches, the former Minister of Tourism recommends preparing for this period, in order to catch up and also prepare for the summer season for MREs and national tourism.
Ramadan: We must offer attractive offers for Moroccans
Before the decision to open the borders by Morocco from February 7, several professionals in the sector told us that even if the borders are open, it will coincide with Ramadan, which is scheduled for mid-April, considering this time of year, such as dead“.
Lahcen Hadad confirmed this by noting that indeed, the month of Ramadan is not the busiest of the year on the tourist side, but efforts are still to be made on the operators’ side.
” Today, many families want to travel, whether nationally or internationally. But we already have the months of March, May and June and then the summer when we can catch up and where there are a lot of things to do. For example, the effort must be made at the level of the prices of hotel services. This is where operators must combine their efforts, since there are many Moroccan families who want to travel during the month of Ramadan, if we offer attractive offers“, he argued.
That said, Moroccan tourist operators have still not arrived at this spirit, lamented the former minister.
” Most think foreign tourist. Some think of internal tourism, but they have to sit around a table and say this is how we are going to sell Ramadan together, what are the proposals we can make for Agadir, Tangier, Dakhla, but with attractive prices so that Moroccans are motivated to spend a few days in these destinations and do the Ramadan ritual there, with reasonable prices“, he says.
International tourism is inevitable
If national tourism remains important to keep the machine running and provide some entertainment to Moroccans at a lower cost, international tourism remains “ inevitable according to Lahcen Haddad.
” Morocco is an international destination. Foreign tourism brings quite a lot of benefits, especially in terms of foreign exchange. It’s a good thing for the country and there is a whole transfer of know-how when working with foreign players, tour operators and others. We must therefore not abandon all these achievements, but rather consolidate them further and develop them“, supports the adviser. Nevertheless, he continues, it is necessary to have an offer adapted to Moroccan tourism.
” It’s been repeated for 20 years now. National tourism is 30% of the destination. That’s not bad. But it is necessary to reach 40-45% of Moroccans since it is a small market that must also be encouraged“, he explained.
To do this, Lahcen Haddad proposes to set up » travel with holiday vouchers, bring together travel agencies that provide national tourism, set up hotels intended for national tourism, or even develop this famous national tour operator, or the national platform“. Projects that could boost the tourist offer compared to nationals, he concluded.