A webinar under the theme “ E-Commerce in Morocco, News and Outlook », Was organized on Tuesday, April 27 by the Federation of Retail Trades of Consumer Products (TIJARA 2020) in partnership with PORTNET SA
At the end of this event, the federation announced that internet sales have reached, globally, more than 100 billion dollars thanks to the accelerated digitization of retail, noting that it is about an increase of 8.5% over one year. A contrasting situation between sales of goods and services, underlines the same source.
In a press release, the same source indicated that the increase in sales of products on the internet is estimated at + 32% while services are down 10% (for travel tourism operators). In addition, e-commerce only accounted for 9.8% of retail in 2019 against 13.4% today, noting that the sector has 17,400 more sites compared to last year with 1.8 billion transactions, an annual increase of 5.8%.
The advent of COVID-19 has contributed to the expansion of electronic commerce, the exchange of electronic data and teleworking services raises the federation. It followed, according to her, increased digitization. And, consequently, more transactions with e-commerce sites.
In Morocco, e-commerce continues to progress. The number of e-commerce sites has grown considerably, says the federation, noting that more than 1,000 e-commerce sites were active in 2019, including nearly 500 sites created in 2019 and 300 which started their activity that same year.
In addition, the number of Moroccans connected continues to grow (an average annual growth rate of 2.8%) says the same source. In 2019, 65% of Moroccans were connected to the internet, 31% equipped with a computer or tablet and 76% have a smartphone.
An indicator which clearly shows that Moroccan Internet users thus gain confidence in e-commerce sites and are less reluctant to buy and pay online via their bank card, notes the same source. Six million, is the number of online payment transactions carried out by bank cards (Moroccan and foreign) on merchant sites affiliated with the CMI, while the total amount stands at 2.9 billion DH during the first half of 2020 .